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Owner outreach

Be the first agent in their inbox

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Free for 14 days, then $109 a month on Parcel. No password: we email you a sign-in code.
Personal email to the owners of the properties you track. Sends from your own Gmail, up to 30 a day. The footer, unsubscribe, sending hours and daily cap are handled in code.

Email OutreachFrom dana@ruizhomes-mail.com

Before your first email

  1. Sender detailsName, license, brokerage, address
  2. Connect your GmailConnected with an app password
  3. 3Send yourself a testNot sent yet

Today's sending caps

  • you@gmail.comup to 30/day

Up to 30 a day from your Gmail, Monday to Saturday.

Example sender. The caps, screen results and footer layout are the app's own.

Personal outreach, not a blast

Written for one owner, sent from your own name

Gmail forbids mass cold email, and owners ignore it anyway. Email Outreach sends careful emails one owner at a time from your own Gmail, up to 30 a day, so they land and get answered.

Your Gmail

  • you@gmail.com30/day

Sending from your own Gmail, never from ours.

Your own Gmail

Sends from your own Gmail, up to 30 a day. Connect it with an app password, no domain setup. Replies come straight to you.

This draft can't be saved

“Sorry to hear your father passed away. I saw the probate filing and the back taxes, and I can help you sell fast.”

  • father passed, probate: Never refer to a death, probate or an inheritance in outreach.
  • back taxes: Never refer to debts, liens, back taxes or bankruptcy in outreach.

Screened before it can be saved

Words that reveal how an owner was found, like a death, divorce, foreclosure or debt, are caught in code. The campaign can't be saved until they are gone.

Locked footer, added to every email

This is an advertisement.

Dana Ruiz, IL license #475.182046 (sample)

Ruiz Homes

1200 W Fulton St, Chicago, IL 60607 · (312) 555-0142

If your home is listed with another agent, please disregard this email.

Unsubscribe: one click, or reply STOP.

A footer you can't forget

The ad label, your license, brokerage, address, phone and the opt-out are added to every email and locked.

One owner, one thread

  1. Email 1 sentTuesday, 10:14 in the owner's time zone
  2. Email 2 scheduled4 days after email 1
  3. Owner replied in your inboxYou mark them replied
  4. Sequence stoppedEmail 2 is cancelled

Sequences that know when to stop

Up to 3 emails in a sequence, spaced days apart. An unsubscribe stops it at once; mark an owner replied and the rest is cancelled.

How it works

Five checks before the first send, then it runs in the background.

Connect your Gmail

Connect the Gmail you already use with an app password. No domain setup.

Write the sequence

Up to 3 short emails with merge fields. Start from ours or write your own.

Add owners

Add owners from Deal Radar or your own list. Emails trickle out a couple at a time, in each owner's business hours.

Compliance

The rules are in the code, not in a PDF

CAN-SPAM, Gmail's rules and state license-advertising rules are checked on every send. None of it is legal advice, so keep your broker in the loop.

CAN-SPAM footer

“This is an advertisement”, your licensed name and number, brokerage, postal address and phone on every email.

One-click unsubscribe

A private link plus one-click unsubscribe headers in every email. Opt-outs apply across your whole workspace at once.

Up to 30 a day

Never more than 30 a day from your Gmail. Sending pauses itself if bounces pass 2%, counting the bounces Gmail reports and the ones you mark.

Business hours only

Mail goes out Monday to Saturday, 8am to 6pm in the owner's state, a couple of emails at a time.

Never mentions the situation

The signal decides who gets an email, never what it says. Sensitive words and rescue language are blocked.

State rules

Washington leads with any court-record signal, and leads with a divorce signal in CA, FL and NY, are held back. The footer carries the license lines state ad rules ask for.

Pricing

One price, no per-lead fees

14-day free trial: cancel in two clicks before day 15 and you pay nothing, and we email you 2 days before.

Parcel

Free

for 14 days

then $109/mo

  • 10 searches
  • 2 checked every hour
  • 8 checked daily
  • Grades up to A+
  • Alerts with photos
  • Mass email you send yourself, up to 2,300 a month
Compare every plan

Frequently asked questions

No. Outreach sends from the Gmail you already use, connected with an app password. One Gmail per workspace, and no domain setup.

Up to 30 a day from your Gmail, in the owner's business hours. That is deliberate: it keeps you in the inbox and inside Gmail's rules.

From the lists you upload (many list vendors include owner emails) or the addresses you add to a prospect. Parcel never guesses or builds addresses, which CAN-SPAM treats as an aggravated violation.

They shouldn't. Every email is screened in code for language that reveals how an owner was found (deaths, divorces, foreclosures, debts, court records), and campaigns with flagged lines can't be saved until they're rewritten.

The one-click link adds them to your suppression list at once. If someone replies STOP instead, add their address to the list in one step. Either way, every active sequence to them stops and nobody in your workspace emails them again.

Reach the owner first, and kindly

Start a 14-day free trial, connect your Gmail and send yourself a test. Cancel in two clicks before day 15 and you pay nothing.
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